Unlock new regions and grow your existing sales efforts in Australia and New Zealand
Unleash Your Business Potential
Unlock new regions and grow your existing sales efforts in Australia and New Zealand
Venture Assist
Venture Assist: Helping SaaS and Data-Driven Businesses Succeed in New Markets
Venture Assist specializes in helping companies launch in Australia and New Zealand. We provide tailored market discovery, strategic advice, competitive analysis, growth opportunity identification, and market risk assessment for SaaS and data-driven businesses. We facilitate initial client and partner discussions, craft effective go-to-market strategies, and offer early sales support to ensure your business gains traction from day one.
What can we do for you?
Market Discovery
Market discovery for tech businesses involves a comprehensive analysis to identify the most promising opportunities and potential challenges in new markets. We delve into specific market dynamics, examining key factors such as competition, customer needs, growth potential, and regulatory environments. By leveraging data-driven insights and industry expertise, we provide tailored recommendations that align with your business goals, ensuring you can make informed decisions and strategically position your technology solutions for maximum impact and success in new territories. We will build initial exploration strategies that allow you to meet with prospective clients in a new region to gain a stronger understanding of what will be required to be successful.
Strategy
Creating a successful go-to-market strategy is essential for tech businesses aiming to launch new products or enter new markets. We develop comprehensive strategies tailored to your specific goals and market environment. We start by conducting thorough market research to understand customer needs, competitive landscapes, and potential barriers. Our services include defining target segments, crafting compelling value propositions, and selecting the most effective distribution and marketing channels. We also establish clear timelines, set measurable objectives, and provide ongoing support to ensure seamless execution. With our strategic guidance, your business can confidently navigate market entry, maximize impact, and achieve rapid growth.
New Market Sales Support
Ongoing sales support is crucial for tech businesses entering new markets. We will act as your initial sales team, bridging the gap until your own team is established and fully operational. Our services include identifying and engaging potential clients, conducting initial sales pitches, and closing early deals. We also provide essential feedback and insights to help refine your product and sales approach. By offering hands-on support and leveraging our expertise, we ensure you build a strong market presence and generate momentum from the start. Partnering with us allows you to focus on other critical areas of growth while we drive your early sales success.
Meet your consultant - Luke Dickens
With over 23 years of global experience in digital advertising, media, and marketing, I specialize in providing data-driven, digital-first solutions. My career spans continents and industries, from blue-chip giants to niche long-tail organizations, with a focus on technology and transformation. I have a proven track record of assisting organizations in scoping out and moving their operations into new regions, ensuring successful expansions and market entries.
I’ve worked extensively with ad technology and marketing technology platforms, leading data-led projects and guiding organizations through complex transformations. My expertise includes helping SaaS and data-driven businesses break into new markets with tailored market discovery, strategic advice, and in-depth insights on competition and growth opportunities. I have facilitated initial talks with prospective partners and clients, crafted go-to-market strategies, and provided early sales support to ensure my clients gain traction from day one. Additionally, I have addressed critical governance and security requirements to ensure compliant and secure expansions.
I look forward to continuing to leverage my extensive experience and network to help you succeed in the dynamic world of digital marketing and technology.